‹ CONDUCT DURING THE OFFER 18.1 STANDARDS OF CARE › PARAGRAPH 18 INFORMATION 18.1 STANDARDS OF CARE 18.2 RESPONSIBILITY Guidance Notes on Paragraph 18.2 18.3 UNACCEPTABLE STATEMENTS 18.4 ADVERTISEMENTS 18.5 TELEPHONE CAMPAIGNS 18.6 INTERVIEWS AND DEBATES ‹ CONDUCT DURING THE OFFER 18.1 STANDARDS OF CARE ›