31. Sale of goods and supply of services

(1) In this paragraph —
"supplier" means a person whose main business is to sell goods or supply services and, where the supplier is a member of a Group, also means any other member of that Group;

"Customer" means a person, other than an individual, to whom a supplier sells goods or supplies services, or agrees to do so, and, where the Customer is a member of a Group, also means any other member of that Group;

a "related sale or supply" means a sale of goods or supply of services to the Customer otherwise than by the supplier, but for or in connection with the same purpose as the sale or supply mentioned above.
(2) The Financial Promotion Restriction does not apply to any non-real time communication or any Solicited Real Time Communication made by a supplier to a Customer of his for the purposes of, or in connection with, the sale of goods or supply of services or a related sale or supply.
(3) But the exemption in sub-paragraph (2) does not apply if the communication relates to —
(a) a Contract of Insurance or Units in a Collective Investment Fund; or
(b) investments falling within paragraph 98 of Schedule 1 so far as relating to investments within sub-paragraph (a).
(4) The exemption in sub-paragraph (2) also does not apply if the communication is made by a person carrying on, or in relation to, an activity of a kind specified in paragraph 50 of Schedule 1.